About

Building with intention since day one.

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I have been building businesses since I was 20. With three partners — including my husband — I built 17 cell phone stores across the tri-state area. It was hands-on, fast-moving work that taught me everything about operations, people, and what it really takes to scale.

In 2007, I co-founded Merchant Industry, a payments company that would become Suede. Over the next 19 years, I served as Chief People and Administrative Officer, helping grow the company to nearly 320 employees across the United States and India. In 2025, we completed a private equity transaction — a milestone that marked the end of one chapter and the beginning of the next.

I also work closely with Vartanov Capital, a private lending firm, and serve as Co-Founder of Valor Paytech.

A Long Island native, I live in Old Westbury with my family: two sons and a daughter. Community has always been at the center of everything I do — from the boardroom to the school board.

Operator

Built from the ground up — 17 stores, then a 320-person company.

Leader

Chief People & Administrative Officer for nearly two decades.

Community

Vice-President, Jericho Board of Education since 2021.

Moments

Jennifer Vartanov — hallway
Jennifer Vartanov — mirror selfie
Jennifer Vartanov — outdoor dining
Jennifer Vartanov — pink salon
Jennifer Vartanov — lounge chair
Jennifer Vartanov — kitchen smiling
Jennifer Vartanov — kitchen facing
Jennifer Vartanov — salon chair b&w
Jennifer Vartanov

Entrepreneur · Mom · Fashion Obsessed

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