Merchant Industry is now enhancing their services by providing web development services, accompanied with their already existing credit card processing services to small business owners which will allow them to establish their businesses online. Jennifer explains that supplying brick and mortar companies with an effective web presence will allow for a larger audience and increased customer base from which to establish strong customer clientele from which to conduct transactions. Jennifer seeks to help the small business owner by providing not just a place to do business online but a virtual home for businesses in which customers can locate and visit frequently for increased visibility and repeat customer transactions.